Today’s leaders often lack clarity and therefore the ability to execute, leaving their organizations mired in the status quo. Renowned leadership expert Mark Sanborn demystifies the essential elements of great leadership and provides a formula for leaders to achieve breakthrough success.

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Watch Trailer

Watch out for Mark Sanborn's new book, The Intention Imperative! After nearly 30-plus years of working with organizations to develop leaders in business, he's sharing the three essential imperatives that make up a successful leader in today's world.


Culture, inspiration, and emotion--these are the three new imperatives of the intentional leader. They’re the focus of consistent action that a leader must take daily to lead powerfully in the world that is, not the world that was. While every company will approach these three imperatives differently, they’re the backbone of a successful company, and they’re the essential elements of intentional leadership.

The Intention Imperative explains how five very different businesses use clarity of purpose and consistent action to achieve extraordinary success in their given fields. Using their practices as examples, Sanborn shows how they’ve harnessed the three imperatives and how it’s possible to improve your own business by adopting their practices. The larger points of intentional leadership, intentional leaders, and their place in the current world are explained, giving readers the opportunity to spot the parallels in real-world examples. In addition, readers will
Discover why motivation isn’t enough today, and why employees need inspiration to deliver great results
Build a culture that powers the right actions and creates the right results
Make a shift in thinking, to design and deliver positive emotions for customers
Learn how other organizations have applied intentional leadership principles and achieved breakthrough results


“You’ll enjoy studying this book on intentional leadership. It shows how successful leaders create capacity in their associates and grow organizations ethically and congruently.”
Michael T. Lawton, Former CFO
Domino’s Pizza, Inc.
“This book is a must read for anyone leading a team, guiding the culture of their organization, or coaching others. It’s substantive and inspiring.”
Janet Kerr, Vice Chancellor
Pepperdine University
"Mark’s examples of Intentional Leadership are inspiring and profound. I can’t wait to share this book with my team!"
Mark Eason, CEO
Firebirds Wood Fired Grill
“Mark Sanborn goes beyond writing purely about effective leadership and focuses on intentional leadership. One follows common definitions; the other creates and inspires new approaches to successful leadership in fast-changing environments.”
Todd Wanek, CEO
Ashley Furniture Company


is the president of Sanborn & Associates, an idea lab for leadership development. ranks our speaker today as one of the Top 5 leadership experts in the world. As a leadership strategist he has authored 8 books, including the international bestsellers, The Fred Factor and You Don’t Need a Title to be a Leader. His ideas are taught 90 countries and he is one of the youngest members ever inducted into the Speaker Hall of Fame. Mark is the Leadership Expert in Residence at High Point University, the premier life skills university. His client list of 2600+ includes St. Jude Children’s Research Hospital, Whirlpool, American Express, Costco, and In ’n Out Burger.
mark sanborn